Xiaomi formally ended the “Mi” model, future merchandise are solely “Xiaomi”

Just some weeks in the past, Xiaomi launched the MIX 4. You could have seen that Xiaomi is not utilizing the standard naming scheme with the “Mi” branding within the center. Now, Xiaomi has formally confirmed in a discover despatched to XDA-Builders that the “Mi” model might be dropped from the names of future merchandise.

Xiaomi officially killed the Mi brand, future products are only Xiaomi - Photo 1.

Because of this we won’t see the Xiaomi Mi 12 launch on the finish of this 12 months (or at first of 2022), as a substitute it will likely be the Xiaomi 12, which together with its variants can even not be “Mi”.

It is a huge change, as the corporate has been utilizing Mi since its first smartphone, the Mi 1. The Mi model has additionally been carried over to merchandise past smartphones, together with laptops, wearables, and tablets. , and so forth

Xiaomi officially killed the Mi brand, future products are only Xiaomi - Photo 2.

Xiaomi won’t change something on the prevailing merchandise. For instance, Mi 11 will proceed to be Mi 11. This variation solely applies to imminent merchandise.

Based on XDA, Xiaomi already has quite a few merchandise in China that do not have the Mi branding. It appears to be like like this variation to world merchandise is supposed to present a constant model identification around the globe.

Lei Jun, co-founder of Xiaomi, as soon as shared that “Mi” stands for 2 issues: “Cellular Web” and “Mission Inconceivable”. The primary which means refers back to the firm’s product focus whereas the second refers back to the firm’s ambitions.


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