“Packing” product photographs on the market
On-line gross sales have been likened to the salvation of many actual property companies within the context of a chronic epidemic and social distancing insurance policies. Vu Truong Thang’s enterprise is identical.
For the reason that outbreak of the epidemic, Mr. Vu Truong Thang, Basic Director of Winhousing, has shifted his calculations to a gross sales plan appropriate for the epidemic season. Though he’s only a distributor of challenge land merchandise, Mr. Thang strongly invests in product advertising to serve gross sales.
As well as, based on Mr. Thang, this can be a strategy to spend money on product photographs and attain prospects in the course of the epidemic season. He revealed: “I perform the “packing” of the complete challenge’s photographs, together with movies and footage in full element. As a result of the shopper cannot go as much as the location to see, they will observe and discover perceive the product by this video, actual picture, 360 picture”.
Because of this plan, in 2020 and particularly in early 2021, Thang’s enterprise constantly burned out product baskets.
Mr. Thang plans to “pack” the product with lovely photographs, replace the challenge’s progress constantly to supply merchandise to prospects.
“There is a challenge when it is open on the market, however my workers cannot make a deposit and decide up the products for purchasers. Clients spend money on the challenge’s land so much. There are tasks in Phan Thiet that solely promote inside 30 minutes and the products are bought out.” Thang stated.
Speaking about learn how to promote, Mr. Thang believes that, the truth is, many traders don’t care concerning the stage of getting to see the products straight. So on the time when the epidemic had not but damaged out, though the corporate organized a automobile to convey prospects to Phu Tho to see the products, there was a case the place prospects didn’t like to purchase in Phan Thiet though they’d by no means been to this space to be taught the market. Or there are prospects who’re consulted and launched in Hoa Lac however find yourself in Phu Tho.
“They’re traders. They consider the potential of a great worthwhile place, will put cash there. Nevertheless, in an effort to shut the products, the corporate has marketed and arranged many actions to shut prospects earlier than that. . When the products got here out, we solely needed to match the lot”, Mr. Thang stated.
Promoting on-line in the course of the epidemic season: the inevitable pattern
The epidemic has blocked all transactions between consumers and sellers. In keeping with specialists, the epidemic has develop into an agent that makes the transition sooner than the strategy to on-line good gross sales.
Mr. David Jackson – Basic Director of Colliers Vietnam, stated that with a younger inhabitants, excessive web utilization price (over 70%) together with the explosion of on-line interactive channels in Vietnam, brokers Actual property additionally can’t keep out of the pattern.
The vital benefit of this type is the various interplay from many individuals, many various factors of view and views, creating goal criticism, serving to every member of the group to attract essentially the most correct data. possibly.
Furthermore, the epidemic actually can’t finish completely in a short while. That’s the reason that many actual property companies decide to discover a cheap on-line gross sales plan to discover a supply of cash.
Mr. Nguyen Hoang, Director of DKRA Vietnam, stated that the web sale within the time of social distancing and sure achievements has proven that the traders have been very fast and versatile to reply. cope with the precise scenario.
This pattern began final yr however has not but caught the eye of the market. In 2021, when social distancing measures are utilized extra, this pattern exhibits many advantages and can proceed within the close to future, even when the social distancing is steadily eased and eliminated. Socio-economic actions are restored for various causes.
“Initially, the actions of introducing and providing tasks on the market through the web kind will make sure the social distancing in epidemic prevention and management underneath the course of the State. Completely apply know-how within the gross sales and shutting phases. Connecting transactions between prospects – brokers – traders (beforehand solely utilized in promoting and advertising) This kind additionally helps to avoid wasting prices for stay occasions and preserve enterprise operations. enterprise and nonetheless have gross sales and money move,” stated Mr. Hoang.
Nevertheless, Mr. Hoang additionally frankly identified some limitations of the web gross sales technique. These are the potential dangers that consumers face that’s troublesome to really feel the true product, troublesome to verify the precise location of the challenge….