In response to analysis agency Grand View Analysis, in 2020, the Bluetooth speaker market is valued at 1.44 billion USD and is predicted to succeed in 2.63 billion USD in 2025, an annual development price of about 11.7% through the interval. interval 2019-2025.
In Vietnam, retail programs stated that Bluetooth speaker fashions have appeared since 2010 however are nonetheless not fashionable and are of little curiosity to customers. Since about 2016, many manufacturers of Bluetooth audio system have appeared in Vietnam. Moreover, the broadly used 4G community additionally contributes to selling the Bluetooth speaker market.
In response to Ms. Dang Thi Minh Nga – Director of different companies and merchandise at FPT Store, gross sales of Bluetooth audio system within the first half of 2021 in comparison with the identical interval final 12 months decreased by a mean of 20%, of which a pointy lower started in April. 2021.
The Bluetooth speaker market can be closely affected by the Covid-19 epidemic.
Most different retail programs are additionally dealing with tough enterprise conditions. The principle motive is as a result of sophisticated scenario of the Covid-19 epidemic on the earth generally and Vietnam specifically, affecting the import and export of products. As well as, incentive packages for purchasers are now not prioritized by producers to extend buying energy as earlier than.
As an alternative, incentive packages and items for purchasers are actively constructed by retailers. The demand for outside leisure and tourism can be restricted as a result of epidemic scenario, which can be the rationale why Bluetooth audio system cut back buying energy.
“The retail market primarily focuses on manufacturers akin to Sony, JBL, Harman Kardon, Anker… Amongst them, Sony Bluetooth audio system are fashionable and have the very best gross sales at most retail programs. For each 10 Bluetooth audio system bought, there are 5-7 Sony audio system. This firm is fashionable as a result of it has many fashions with numerous worth segments, appropriate for consumer wants. As well as, this model can be accustomed to the Vietnamese market,” stated Nga.
Bluetooth audio system from Sony and JBL are fashionable with Vietnamese customers.
Mr. Mai Trieu Nguyen – System Supervisor Mai Nguyen additionally stated that Sony, JBL, Bose, Klipsch … are Bluetooth speaker manufacturers which are fashionable with customers. Prospects primarily select to purchase Bluetooth audio system within the worth section of 1-Three million. At this worth vary, there are various merchandise with compact design, excessive mobility, handy to carry, journey, and good sound high quality. As well as, some merchandise within the worth vary of 5-10 million dong are additionally excited about because of their high-powered sound, good music listening expertise, and exquisite design.
Nguyen added that along with low-cost and mid-range speaker fashions, the demand for high-end Bluetooth audio system of Vietnamese customers has additionally elevated lately. Subsequently, many high-end speaker firms are additionally current in Vietnam to serve customers akin to Devialet, Naim, B&O or B&W.
“Customers who purchase high-end Bluetooth audio system have many variations in comparison with customers who purchase inexpensive Bluetooth audio system. They’re individuals with cash, need to personal a Bluetooth speaker with an opulent and exquisite design, worthy of high-class inside house. On the identical time, the sound high quality of those merchandise have to be very excessive. The ratio between individuals shopping for inexpensive and high-end Bluetooth audio system on the system is about 7/3”, Mr. Nguyen shared.
Nguyen Tung, consultant of Nguyen Audio additionally stated that along with luxurious design, high-end Bluetooth speaker fashions are additionally outfitted with many excellent applied sciences akin to high-quality wi-fi connection and music playback, excessive digital sign decoding. Streaming music from main music streaming functions akin to Tidal, Qobuz, Spotify … is managed and mechanically calibrated by way of every firm’s devoted APP, the flexibility to attach a number of audio system on the identical time, the flexibility to attach and multi-zone, multi-room use.
Representatives of retail programs all stated that when shopping for Bluetooth audio system, most customers are excited about worth, model, type, battery life and different options.
In response to the consultant of JBL Vietnam, audio merchandise are for listening, so sound high quality is at all times the highest core precedence within the improvement course of. The pattern within the coming time will nonetheless be to succeed in extra customers with the coverage of diversifying product fashions in worth ranges.
“The upcoming pattern for Bluetooth audio system is to improve to the brand new Bluetooth commonplace, serving to to attach quicker and extra steady. On the identical time, massive transmission capability for higher sound high quality. The processor chip helps many high-quality audio codecs. New battery expertise for very long time use, quick charging, extra compact helps cut back the dimensions and weight of the speaker. Supplies and design have additionally been improved to make the speaker compact and sturdy. On the identical time, the speaker fashions shall be extra proof against mud, water, and shock. As well as, by way of intelligence, the appliance (app) to manage the speaker will turn into an increasing number of full with many features to assist customers handle, management and maximize the capabilities of the speaker”, stated Mr. consultant of Bose Vietnam shared.