The ride-hailing app Be “replaces” the chief, Mrs. Nguyen Hoang Phuong quits as CEO

Be Group Joint Inventory Firm – the proprietor and developer of the ride-hailing utility Be not too long ago introduced the appointment of a brand new CEO. Particularly, Ms. Vu Hoang Yen formally holds the position of Normal Director of Be Group from September 8, 2021. Within the coming time, Be Group goals to speed up the corporate’s improvement much more, together with the assist. robust assist of the Board of Administrators, in addition to the consensus and consensus of the Board of Administrators and all staff.

Be Group stated that in her new place, Ms. Vu Hoang Yen will concentrate on the event technique to make Be a stable and numerous open digital ecosystem, offering options to hyperlink providers. and simplify the complexities of each day lifetime of Vietnamese folks, whereas persevering with to affirm the place of the market main Make in Vietnam ride-hailing utility.

Ms. Yen graduated from London College of Economics and has in depth expertise in e-commerce, banking and finance and digital transformation. She used to carry necessary positions at companies corresponding to Adayroi (VinGroup), Agoda, Hoan My Medical… In 2019, Ms. Yen was chosen by Forbes VN journal as one of many High 10 Skilled Feminine Managers.

The ride-hailing application Be changed the blood of the leader, Mrs. Nguyen Hoang Phuong stopped being CEO - Photo 1.

Nguyen Hoang Phuong resigned as CEO of Be Group for private causes.

Ms. Vu Hoang Yen succeeds Ms. Nguyen Hoang Phuong, within the context that for private causes, Ms. Phuong won’t proceed to carry the place of Normal Director. Prior to now time, with in depth expertise in shopper tradition, assertiveness in operation administration, Ms. Phuong and Be Group employees have helped Be keep its main place within the ride-hailing market with quick development momentum, excellently turning into a Make in Vietnam digital know-how enterprise after 2 years of rolling, particularly, bringing Cake by VPBank digital banking utility to the highest of the rating of in style monetary purposes Vietnam after solely 6 months of launch.

As well as, within the fourth quarter of 2021 and 2022, the corporate’s purpose is to supply optimum working options for the know-how transportation business, past that, a stable open digital ecosystem that features finance. , banking, insurance coverage, flight ticket reserving, resort, transportation utility “multi function” …, on the identical time, welcomes Vietnamese companies with the identical intention to cooperate and develop with a purpose to enhance their competitiveness. home competitors, whereas concurrently mastering the home know-how business.

Thus, that is the second time that Be Group’s CEO chair has modified fingers. Beforehand, from December 24, 2019, Ms. Nguyen Hoang Phuong changed Mr. Tran Thanh Hai – the founding father of the ride-hailing utility Be, to run the enterprise.

Hoang Thuy

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