The dream of exporting Vietnamese SMEs to throughout Southeast Asia

In the previous few years, the startup motion in Vietnam has unfold to universities. There have been many doubts about this: is it good or unhealthy to encourage college students who’re nonetheless immature by way of work and life expertise to start out a enterprise? Does it give them the phantasm that the startup world is pink when it is inherently grey?

To this point, after a couple of years of launch, we nonetheless have no idea what outcomes/penalties it has created, but when we have a look at the market, we are going to see a couple of ‘candy fruits’ someplace. ‘. Typical as a start-up mission FuniMart of founder Nguyen Minh Duc – is a remaining 12 months pupil of the College of Info Expertise – Vietnam Nationwide College, Ho Chi Minh Metropolis.

Though it’s nonetheless fairly younger, as a result of FuniMart has achieved sure achievements in enterprise, it has been acknowledged by many start-up organizations. On the finish of 2020, they obtained 250 million funding cash when taking part in this system “Startup Concepts – CiC 2020” in the course of the Ho Chi Minh Metropolis Innovation and Entrepreneurship Week (WHISE 2020), in addition to being chosen by ZoneStartups to do the job. their incubator members. Most lately, FuniMart additionally entered the record of 100 startups of Startup Wheel 2021.

At first look, FuniMart’s mannequin is sort of just like Cuccu – a startup that has efficiently raised capital from Shark Lien within the Shark Tank Vietnam program 2021; nonetheless, after we dig deeper we are going to see that they’re utterly totally different. FuniMart has three inseparable enterprise segments: an e-commerce platform for gross sales associates, a gross sales administration Saas system for companies and digital transformation companies.


The Chinese student and the entrepreneurial heart 'doesn't rest': The dream of exporting Vietnamese SMEs to all over Southeast Asia through the FuniMart e-commerce platform - Photo 1.

In response to the share from Founder Nguyen Minh Duc, he began his enterprise within the early years of College, first with Pupil’s Life Care – the objective of serving to and fixing issues of worldwide college students; the second is WedDev Studios – form of a school internet membership. WedDev Studios will not be solely a spot for college kids to apply concept at school, but in addition assist them earn additional earnings.

To FuniMart is the third startup of Nguyen Minh Duc and to have the present ‘tripod’ mannequin, he and his crew additionally needed to change four occasions in 6 months of 2019.

“Maybe my predestined relationship with startups began from becoming a member of the Pupil Union Secretariat on the College of Info Expertise. As a employees member on the college, I’ve to actively take part in collective actions – similar to establishing non-profit neighborhood startups as talked about above; on the identical time, my working days within the Secretariat additionally gave me precious expertise in money circulate administration.

The Pupil Union Secretariat usually has to arrange actions for the varsity or for college kids; To coach us, the varsity determined to allocate funds, ie giving us a specific amount of funding and we needed to make an inexpensive plan for ourselves, ‘revenue and loss’. After all, with our lack of expertise, we now have income and losses, however the expertise gained is priceless.

So, though I am only a pupil, I have already got a number of expertise in mission administration, human sources and money circulate.“, the founding father of GenZ advised us.

With the launch pad from the College, plus rising up in a enterprise household of Chinese language origin, it resonated with Nguyen Minh Duc to ascertain FuniMart.

However, I’m of Chinese language descent and my household has a reasonably giant garment manufacturing unit in District 12. So, maybe the enterprise blood has infiltrated my physique with out figuring out it, so though I am solely 18-20 years outdated, After I was assigned a job by the College, I used to be continuously afraid to simply accept it and was able to decide to it, even with none expertise and with out concern of failure.

After that, as a result of I went to a know-how college and partly managed the varsity’s programming membership, I wrote a gross sales administration software program for my household’s manufacturing unit on my own. After that, my household gave me the job of managing the warehouse and since I used to be lazy, I continued to write down a warehouse administration software program to assist me keep away from touching my arms and toes.

After the above software program helped my household’s administration rather a lot, acquaintances within the Chinese language enterprise neighborhood got here to ask my father ‘find out how to have’ and ‘the place to purchase’ to in addition they purchase used. Earlier than that chance, I got here up with a software program firm to serve this actual want“, Nguyen Minh Duc recalled.

The Chinese student and the entrepreneurial heart 'doesn't rest': The dream of exporting Vietnamese SMEs to all over Southeast Asia through the FuniMart e-commerce platform - Photo 2.

Staff FuniMart at its inception.

The Chinese student and the entrepreneurial heart 'doesn't rest': The dream of exporting Vietnamese SMEs to all over Southeast Asia through the FuniMart e-commerce platform - Photo 3.

FuniMart has obtained 250 million funding cash when taking part in this system “Begin-up concepts – CiC 2020”.

Nonetheless, life will not be like a dream! Clearly he began out from the precise wants of the market, however the extra he did, the extra he felt that he was too naive with the startup story. To have the ability to develop merchandise and markets, he employed devs and IT employees to work for him and for big tasks, he additionally outsourced.

After a interval of operation, he needed to recurrently compensate for the lack of FuniPOS software program firm, as a result of the market competitors was too fierce, the cash to pay employees + outsourced greater than the revenue. Moreover, micro and family enterprise purchasers every have their very own necessities – forcing his crew to be extremely customizable; Furthermore, as a result of SMEs haven’t got a lot cash, they will solely use it as soon as.

Shedding this glue, we put one other glue, feeling that digital conversion didn’t work, Nguyen Minh Duc switched to wholesale – as a result of within the means of contacting garment factories, he felt that wholesale was excellent. Furthermore, his household has additionally been comparatively profitable on this trade. Within the second 12 months of college, he imported items twice to promote – with a price of about 100 million dong. Nonetheless, he didn’t promote as anticipated, the outlet “choked bricks”.

The expertise that I’ve realized from this ‘lesson of 100 million’ is: don’t import items in giant portions on the market if you don’t perceive the market and would not have a secure supply of consumers, ‘do not see individuals consuming potatoes, I additionally carry apricots to dig’.

In all probability on the market, there are additionally failed individuals like me and I’ve to do one thing, to assist those that need to generate income by promoting on-line, not going into their very own ‘falling down’. So, I based FuniMart, connecting straight from the manufacturing unit to the tip vendor, bypassing the intermediary as a distributor as traditional.“, Nguyen Minh Duc mentioned.

So, after many occasions being hit by actuality, this startup has to continuously regulate and combine. At the moment, FuniMart has three primary enterprise segments: an e-commerce platform for gross sales associates, a gross sales administration system for companies and digital transformation companies. In 2020, they collected about VND 6 billion from three income channels: commissions from collaborators, month-to-month income from the gross sales administration system and from digital transformation companies.


First, as talked about above, FuniMart e-commerce ground connects straight between gross sales collaborators and producers, so wholesale or retail collaborators should buy items at an inexpensive value – virtually to the foundation. FuniMart’s collaborators can promote items on FuniMart itself, or on Shopee, Lazada, Fb, Cho Tot…; The supply and order assortment half has been taken care of by FuniMart – a producer companion.

FuniMart’s companions will be a part of the alternate’s normal gross sales system (Saas), then in the event that they need to do digital transformation in different departments, this startup additionally accepts to construct a roadmap for companions.

FuniMart is at all times proud to be the primary and solely enterprise up thus far that may assist its collaborators, whether or not they promote on any gross sales platform – each e-commerce platforms and social networks. With FuniMart, they’ve the power to handle from 100 orders to 1,000 orders/day, for collaborators or companies.

At the moment, they’ve about 500 sources of products on the ground and these sources have been confirmed by FuniMart’s employees for output and high quality, not all producers can promote on this ground. Furthermore, in addition they recurrently take heed to suggestions from CTV, thereby working with producers to more and more enhance the standard of merchandise on the ground.

With suppliers – new merchandise, collaborators are inspired to purchase in regards to the trial expertise, after which take into account whether or not to promote it or not. At the moment, producers on FuniMart have a market capitalization of 30 million to 10 billion dong, most of that are three to five years outdated.

In concept, FuniMart will gather a fee on the affiliate’s order, however in actuality, there are months after we see the affiliate’s low income, we are going to do it free of charge.

Along with serving to collaborators similar to college students and nursing moms to have the ability to begin a enterprise with a capital of zero dong, FuniMart additionally helps them purchase client items at virtually the unique value. I used to be very touched, when a dairy trade collaborator shared, because of FuniMart, they will each promote items to earn extra earnings for his or her household and can provide their youngsters good milk at an reasonably priced value, not as excessive as on the widespread market“, Founder FuniMart kể.

The Chinese student and the entrepreneurial heart 'doesn't rest': The dream of exporting Vietnamese SMEs' goods to all over Southeast Asia through the FuniMart e-commerce platform - Photo 5.

By the tip of 2020, though it would not price an excessive amount of to advertise, however due to the brand new and distinctive enterprise mannequin, they’re unfold by phrase of mouth, turning into well-known on this trade and attracting a number of collaborators to take part. At the moment, about 40,000 collaborators have put in the FuniMart app, 60% of that are lively month-to-month.

Though it’s nonetheless fairly younger and has a number of land to carry out in Vietnam, FuniMart nonetheless needs to go international as quickly as potential to take benefit. Nguyen Minh Duc revealed that: FuniMart has a plan to enter Southeast Asia by 2022 – particularly getting into the Malaysian and Thai markets.

First, FuniMart needs to assist small Vietnamese producers export their items to Southeast Asia in addition to assist their collaborators promote to customers in 9 neighboring international locations. In any case, in addition they need to do the identical with companies – collaborators in Asian international locations. In response to Nguyen Minh Duc, the most important issue in FuniMart’s means of increasing to Southeast Asia remains to be the language downside.

After three years of beginning a enterprise, my expertise is that this: when beginning a enterprise, do not be too impatient to broaden your corporation or generate income shortly, select correctly. The last word winner is the one who takes all of the market, not the one who strikes the quickest“, Founder FuniMart expressed.

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