Ten years in the past, Lei Quan and a number of other co-founders began Xiaomi’s startup path. At this time, August 16, this know-how group formally marks the 10th birthday (based on the product announcement date of August 16, 2011) of the primary telephone in its flagship line, Mi 1.
Early this morning, CEO Lei Quan posted a photograph on Weibo with the content material: “From Mi 1 to Mi 11, MIX1 to MIX3, there are a complete of 13 telephone fashions that make up 10 years of Xiaomi. That is my assortment. What number of fashions do you have got?”
Assortment of Xiaomi telephones by CEO Lei Quan.
Specifically, essentially the most spectacular is the primary era of Xiaomi telephones. At the moment, Xiaomi, as a start-up firm, produced a flagship cell phone at a worth of 1,999 yuan, or 308 USD, and offered it solely on-line. That is the primary era of Xiaomi cell phones and one thing unbelievable occurred when the opening date was September 13 and the primary pre-orders reached 300,000 models. Xiaomi struggled rather a lot for greater than three months, it was not till December 17 that it accomplished the supply of the primary batch. The variety of customers who waited patiently in these few months reached 184,600.
For that reason, on the Xiaomi MIX four launch convention on August 10, Lei Quan, representing Xiaomi, determined to provide away a pink envelope value 1,999 yuan to the primary customers. And based on information launched by himself final evening, practically 100,000 customers have obtained this reward. The remainder will not have to attend lengthy both.
And at present, August 16, these customers can use this on-line envelope to enter and purchase any items contained in the Xiaomi Mall on-line retailer with none restrictions.
A consumer shared a picture of his Mi 1, with a pink envelope simply despatched by Xiaomi.
On Weibo, Xiaomi’s first-generation customers, from all walks of life, posted footage of sharing their very own pink packets. Many individuals say that they by no means thought that Xiaomi would return their cash, even after 10 years. Numerous needs have been despatched to Lei Quan and need Xiaomi’s enterprise mannequin to develop an increasing number of.
“I nonetheless do not forget that at the moment, I used to be ranked on the ready record as place over 100,000. I saved calling to ask the place the courier was after I heard the products had been delivered. I even did driving in the midst of the road to choose up a parcel I can not wait to obtain my Mi 1. Through the years, my household has exchanged many telephones, however they’re all from Xiaomi. I actually do not know what to do. tips on how to present my love for Xiaomi, so I can solely help it perpetually”, A consumer shared below the publish of Lei Quan.
“I all the time keep in mind my serial quantity 8,123 that 12 months.”
“Shedding tears when she heard the information, Xiaomi is simply too sort!”
“As one of many 184,800 individuals talked about, I can really feel the emotion in Chairman Lei’s ultimate expression, and I am a little bit moved. A humane firm is certain to final!”
“Along with Mr. Lei’s predominant position, I wish to thank hundreds of Xiaomi staff for his or her exhausting work day and evening”
“Basic Lei, I actually cried”
“I rank over 13,000. Thanks Mr. Lei and thanks Xiaomi for remembering these unique 300,000 customers!”
“Wonderful firms make income, and nice firms win the hearts of customers. Go Xiaomi!”