MEGA Livestream – A giant enhance for Vietnam’s actual property market

We had an interview with Mr. Nguyen Hoang Linh – CEO of WOWMEDIA Vietnam to study extra about this concern.

We all know that the web sale of Vinhomes Ocean Park challenge of Vinhomes was just lately efficiently held due to the usage of new know-how offered by Wow Media. How do you fee this consequence?

Just lately, folks have been speaking concerning the MEGA Livestream idea constructed by Admicro and Wow Media to assist clients attain the utmost target market on a number of platforms on the similar time. Earlier than that, we had typical profitable case research akin to VinFast Paris Motoshow, Wow Sundown Present, Countdown…

When receiving the subject of Vinhomes within the context of the epidemic in Hanoi changing into aggravating, we shortly proposed the MEGA Livestream answer to our clients. With the expertise and success that we’ve had, in addition to seeing the advantages from this type, Vinhomes facet has agreed to make use of our new answer.

What’s the distinction between Mega Livestream and the normal livestream technique, sir?

MEGA Livestream brings many benefits over the normal livestream technique when it has a big scale, can broadcast immediately on high banners, banner techniques at main newspaper websites within the system of greater than 200 newspapers of VCCORP. MEGA Livestream additionally connects to the Social Sizzling Fanpages system, KOL’s fanpage, WEBSITE, APP or the model’s touchdown web page. With MEGA Livestream, manufacturers can attain the correct potential clients via organising a show system aimed on the proper behaviors and tastes of that group.

MEGA Livestream - A big push for Vietnam's real estate market - Photo 1.

MEGA Livestream owns many benefits over the normal Livestream type

We now have centered on investing in inventive concepts from content material and expression with the hope that even via the small display screen, every viewer can absolutely really feel the message that the occasion brings. In addition to the technician working the videoconference livestream system, we additionally put together communication and digi-performance personnel to assist the knowledge of the livestream attain the correct clients that the model needs.

What indicators show the effectiveness of MEGA Livestream at Vinhomes’s occasion?

We now have deployed MEGA Livestream on the similar time on CafeF, CafeBiz, Soha, Kenh14 and 10 Fanpage with the viewers as potential clients of Vinhomes Ocean Park. After the primary 2 hours, the occasion attracted 455,435 attain, 503,200 views.

MEGA Livestream - A big push for Vietnam's real estate market - Photo 2.

On-line occasion Livestream system

On the fb platform, the overall variety of interactions on the livestream was 113,000 occasions, the overall views reached 283,000 occasions, 17,000 simultaneous reside views, 240,000 whole attain. Throughout the particular second of the occasion, there have been 47,442 concurrent viewers throughout platforms. It is a consequence that exceeded Vinhomes’s expectations with the preliminary purpose of 150,000 views.

Extensive protection not solely helps gross sales employees to entry challenge data, but additionally helps numerous potential clients obtain detailed details about new merchandise. In comparison with an offline occasion with 2,000-3,000 contributors, the numbers achieved by MEGA Livestream are price listening to actual property companies.

So, how do you consider the event potential of MEGA Livestream in the actual property business?

These days, folks’s habits have modified because the frequency and period of on-line actions is growing quickly. Subsequently, the partial translation of normal offline occasions to on-line kinds and the appliance of recent applied sciences akin to MEGA Livestream each assist buyers simply adapt to new enterprise circumstances and attain the correct clients. goal.

MEGA Livestream - A big push for Vietnam's real estate market - Photo 3.

MEGA Livestream integrates many options to assist improve the variety of profitable transactions.

MEGA Livestream not solely flexibly meets the necessities of consumers, but additionally integrates many new options by the event workforce. Clients can depart deposit data immediately whereas watching livestream, chatting 1-1 for recommendation… serving to buyers work together immediately with clients, growing the variety of profitable transactions. As well as, the type of expression when mixed with leisure applications, actuality reveals, hour excursions … are particular codecs that may assist buyers improve model recognition in all market conditions.

Within the present market context, what do you suppose are the alternatives for MEGA Livestream within the close to future?

I feel MEGA Livestream will proceed to develop strongly within the close to future as a result of the variety of Web and social community customers in Vietnam is all the time very massive. This will likely be a type to assist companies simply attain potential clients; work together with them to construct curiosity and belief within the product. Within the close to future, we are going to replace extra know-how options in MEGA Livestream to assist clients study and purchase merchandise immediately. I feel with the sturdy growth of know-how, MEGA Livestream will likely be a companion in all enterprise occasions.

Thanks Sir!


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