How did Coc Coc – a pure Vietnamese software compete with the “large” of know-how Google?

Within the Vietnamese market, Coc Coc is taken into account a critical competitor and competes straight with Google. Commenting on the energy of Coc Coc, Nikkei Asia information company additionally stated that this pure Vietnamese on-line search engine is rising stronger within the battle with the “large” Google within the Vietnamese market.

After 2 years since its institution, Coc Coc browser has surpassed the browsers of two world large know-how firms, Microsoft and Mozilla, to grow to be the second most used net shopping platform in Vietnam, simply behind. Google’s Chrome.

Based on market analysis agency ComScore (USA), Coc Coc is a Vietnamese-branded net browser with a really sturdy development charge after solely a short while of launch. Coc Coc has additionally confirmed the appliance’s place and position with very spectacular numbers:

– As of December 2020, the full variety of customers of Coc Coc has reached 25 million, of which four million are on the cell platform, bringing the platform’s market share to 2.7%, a rise of 1.5 occasions. in comparison with 2019.

– Particularly, by 2020, with the achievement of 13 million downloads on cell, Coc Coc has risen to the highest four hottest cell browsers in Vietnam and ranked first among the many cell browsers. The app is free on the App Retailer in November 2020. In 2020, the full income of this pure Vietnamese software reached VND 235 billion, a rise of greater than 13% in comparison with 2019, recording a pre-tax revenue of VND 30 billion.

Dealing with such a powerful development momentum, Coc Coc expects to achieve 20% of the browser market share on computer systems in 2021, 15% of the search engine market share, and attain 20 million downloads of Coc Coc on cell phones.

Established in Could 2013, within the context that the search browser market in Vietnam is principally the playground of the “large guys” corresponding to Chrome, Safari, Firefox… nonetheless, by way of the above numbers, Coc Coc has proved its place because the second hottest net browser in Vietnam and precipitated the large Google to consistently use unfair competitors measures.

Just lately, Google “performed badly” Coc Coc, forcing this pure Vietnamese software to modify to utilizing Google Chrome’s person agent string (UA). Based on Mr. Nguyen Vu Anh – Deputy Common Director of Coc Coc, this isn’t the primary time and definitely is not going to be the final time Google has made such unfair strikes.

“Google used to dam the advert account and didn’t approve lots of Coc Coc’s adverts despite the fact that it did not violate any rules, however with the identical advert content material that’s run by way of one other company, will probably be permitted” .

“These days, Google utterly controls Android in addition to Play Retailer, Google can also be spending billions of {dollars} a yr on Apple simply to grow to be the default search engine on Safari.

Along with profiting from the UA chain to stop Coc Coc customers from logging in with a Google account corresponding to Gmail to synchronize on the browser, when accessing another Google companies corresponding to Google sheet… on Coc Coc, customers will blocked and acquired a warning to improve or change to Chrome.”

These are thought of unfair competitors actions, aimed toward eliminating competitors to occupy a novel place in Vietnam by Google.

However even when switching to utilizing the UA chain could have a adverse impression on Coc Coc, the appliance could expertise a lower in market share statistics, customers, and many others., whereas in reality this quantity has not decreased.

However in response to Mr. Nguyen Vu Anh, when having to think about between the corporate’s pursuits and the pursuits of Vietnamese customers, Coc Coc has, is and can all the time select customers. Altering this string is not going to have an effect on the person, even, the person will profit from being now not blocked by Google on many companies, the online shopping course of might be smoother and quicker.

Continuously specializing in creating handy options and new experiences solely for the Vietnamese market with particular audiences, Coc Coc is efficiently orienting itself to grow to be one of many main in style functions. in Vietnam, creating a variety of worth for Vietnamese customers.

Hong Nhuan

Enterprise and advertising