GoldenPen and the journey to develop into a digital enterprise with

“Digital GoldenPen” quest

For an company like GoldenPen, it is laborious to discover a steadiness between implementing tasks with shoppers and rising your individual enterprise. The company will run many tasks in parallel on the similar time. Most staff, even the again workplace departments like Finance and Human Assets of GoldenPen are caught up within the challenge’s spin, forgetting about different duties corresponding to course of constructing, strategic planning,… for the inner equipment.

“Myself and my associates really feel very pressured due to the restricted time. With the traits of the PR & Occasion business, the workload of the challenge may be very giant and sometimes requires meticulous consideration to element. The worker mentality all the time offers precedence to the challenge and considerably disregards the opposite jobs of their enterprise.

And furthermore, not solely relieve stress, we need to construct a happier working atmosphere.” – Ms. Tam Phan – Founder & CEO of GoldenPen.

That can be the rationale that all through the years, GoldenPen has set itself an vital job: Digitizing the GoldenPen, also called the “Digital GoldenPen”. This enterprise is searching for know-how options to work, function and handle the enterprise successfully. Because of the correct orientation, even in the course of the time of isolation, GoldenPen can nonetheless work with out interruption, minimizing the influence of the epidemic.

GoldenPen and the journey to become a digital business with - Photo 1.

Picture of an occasion organized by GoldenPen

In 2017, GoldenPen began implementing the know-how and persevered for two years. Though it was not as efficient as anticipated, an costly lesson has been discovered: To achieve digital transformation, you have to be actually decided, the whole management workforce and the workforce should agree. Ms. Tam Phan additionally understood that her enterprise wanted a technology-friendly answer each when it comes to language, interface, and enhanced person expertise.

Since 2019, GoldenPen has chosen to accompany the platform.

Answer from know-how

“We handle all shopper tasks and inner company duties on the Base Wework utility. Every single day I solely take 5 minutes to examine the general work of the workforce and regulate and allocate. I feel Base Wework may be very appropriate for the mannequin of an company, each serving to to handle tasks for shoppers and simply handle inner duties.

Base Workflow utility helps us to standardize & implement all processes (challenge implementation course of, recruitment course of, human useful resource administration, monetary course of…), making certain work high quality and excessive compliance.”

Extra importantly, Base helped GoldenPen remedy the issue of objective administration. In actual fact, from the years 2016-2017, GoldenPen has began to use the Balanced Scorecard mannequin (together with four components: Buyer, Finance, Course of, Studying – Improvement) utilizing Excel. Staff really feel that the objective is dry, with out connection and interplay, so they’re much less impressed to observe. All the information entry is guide, so it additionally takes numerous time to evaluate, report, and even trigger controversy in regards to the outcomes.

However the entire above issues have been neatly dealt with due to the Base Objective objective administration utility. Administration will create a typical objective based mostly on the Balanced Scorecard, then allocate sub-goals down to every division, additional down to every particular person, making certain consistency and accuracy. We apply KPIs to targets which are immediately associated to income and OKRs to different targets. Every worker actively goes to the Base Objective app to obtain work and examine within the report back to see how a lot % of the objective has been accomplished.

Curiously, the Base Objective utility could be linked with different purposes, particularly Base Wework to handle the small print of the work and see the general image of your enterprise.

GoldenPen and the journey to become a digital business with - Photo 2.

Product demonstration Base Objective – Objective administration utility

Constructing a contented working atmosphere with know-how

Within the face of the nerve-racking epidemic state of affairs, up to now three months, GoldenPen activated the Work From House mechanism and labored totally on the platform. Regardless of sure limitations, the work isn’t interrupted. That is the time when all staff come collectively to advertise vital targets when it comes to studying, growing employees capability, perfecting processes, and many others.

“All of them see clearly the widespread targets and particular person targets, particular motion plans, detailed key outcomes. Expertise has helped GoldenPen join leaders and staff, unite departments. workforce collectively to work collectively, develop, inspire one another.We dwell and work in a contented atmosphere.

As for myself, as somebody who persists with the digital GoldenPen journey and pursues a regular, methodical however easy and efficient enterprise growth mannequin, I perceive that the position of know-how is extraordinarily vital. . Subsequently, I’m actually pleased to search out help from Base. This platform helps companies get nearer to digital transformation and higher and lighter company governance.” – Ms. Tam Phan added.


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