The fourth wave of the Covid-19 epidemic is inflicting hundreds of thousands of enterprise households to be severely affected, even with out income for a very long time. Many companies had been compelled to dissolve or briefly cease manufacturing, however there have been additionally many sellers who remodeled and located an “exit” to keep up and develop within the turmoil.
The frequent problem doesn’t belong to anybody
In line with the Ho Chi Minh Metropolis Enterprise Affiliation (HUBA), a fast survey of over 100 companies confirmed that, in the course of the 4th Covid-19 epidemic, as much as 84% of small and medium-sized companies confronted difficulties. Wherein, 40% lack of enterprise capital; affected market, shrinking 80%; to chop labor accounted for 52%; damaged uncooked materials provide chain accounted for 14%.
Particularly, after making use of Directive 16 of the Prime Minister in lots of provinces and cities at this time, probably the most tough drawback for enterprise households is transporting and circulating items to shoppers. Social distancing signifies that individuals restrict going out as a lot as attainable, particularly when take-out providers additionally cease altogether.
The extended worrying epidemic state of affairs additionally brought about small enterprise households to lose a specific amount of labor as a result of closure and cessation of manufacturing. The closure brought about many individuals to alter their enterprise type to keep away from the “freeze” of operations utterly.
In that context, doing enterprise on e-commerce is taken into account a crucial “exit” for companies to assist preserve manufacturing, generate income, and thereby get better the economic system.
Recovering income due to e-commerce “exit”
Leaving his job on the firm to promote meals on-line in the course of the epidemic season, Mr. Hieu (Hanoi) is a typical instance of a small enterprise that makes good use of the e-commerce platform.
When the epidemic broke out, he needed to give up his job on the firm, and Mr. Hieu started to study enterprise on e-commerce. He has identified Lazada for a very long time, however up to now, he was caught up in lots of issues, so he didn’t concentrate on researching and buying and selling objects on this e-commerce flooring.
For Mr. Hieu, this can be a new enterprise mannequin, many issues make him stunned. Nonetheless, together with his perseverance, he managed to repair it rapidly. From the supply of the products, the shopper to the transport… he has been tinkering with himself and making an attempt his greatest to construct a gross sales channel.
“Within the quick future, I’ll strive my greatest, overcome difficulties step-by-step. This time, as a result of epidemic, the transportation stage may be very congested, the product has to undergo many steps to succeed in shoppers. step by step overcome these issues”, Mr. Hieu shared.
Earlier than the above difficulties, Mr. Hieu stated that he has at all times acquired Lazada’s help in all advertising and marketing phases. He confided: “You guys help very enthusiastically, share sincerely in order that I can contemplate rigorously, have a look at my sources earlier than taking part in large low cost festivals. Concerning the procedures and papers when happening the ground, I accomplished it in a short time, with none issues.”
In line with Mr. Hieu, the benefit of doing enterprise on e-commerce is that the market is already accessible and really massive. He thinks that on-line enterprise will probably be way more advantageous, with out the price of renting area or hiring staff. You simply must put money into clear, eye-catching photos and content material to draw extra clients. On the similar time, he desires to carry high quality merchandise to shoppers in order that they’ve expertise.
Mr. Hieu’s stall when taking part within the final 8.Eight sale competition on Lazada.
Mr. Hieu’s Household scrumptious meals stall additionally participated in Lazada’s final 8/Eight sale. Income from these events doubles as in comparison with regular days. Sooner or later, he units a enterprise purpose on Lazada to develop all objects, double and triple the present income.
Doing enterprise on e-commerce – a crucial step to keep up and develop enterprise can also be the considered Mr. Thong (Can Tho Metropolis). Doing laundry service was initially Mr. Thong’s enterprise methodology, however the outbreak of Covid-19 made his job tougher than ever. Due to this fact, he determined to modify to the packaged meals enterprise to match the wants of at this time’s customers.
Mr. Thong knew about e-commerce a couple of years in the past. At first, he didn’t perceive find out how to promote, presently, Lazada opened coaching packages and programs. Mr. Thong tracks, learns and opens a gross sales channel on Lazada e-commerce platform by himself.
Like many different stalls, Mr. Thong’s Bo’s Kitchen additionally actively participates in Lazada’s low cost festivals. The gross sales of the shop on nowadays elevated three occasions in comparison with regular days due to the status from Lazada.
Mr. Thong’s gross sales on Lazada (Can Tho Metropolis) are about greater than 150 million VND a month. Photograph: NVCC.
“Relying on the event of merchandise and the epidemic state of affairs, I’ll develop my on-line enterprise within the close to future. The quick purpose is to earn twice as a lot revenue as now,” Mr. Thong shared. .
Mandatory steps for enterprise
Taking part in enterprise on present e-commerce flooring of shops and small enterprise households is totally acceptable. With relative funding prices and the help of e-commerce flooring, sellers can attain patrons in every single place and make the most of trendy instruments and applied sciences.
On the similar time, automating transactions retains enterprise working 24/7/365 at no additional price. This helps to consolidate income, retain clients, and assist stabilize and preserve enterprise operations throughout difficult epidemics.
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