Apple strengthens foothold in Korea

Apple started promoting iPhones and different merchandise at LG’s Greatest Store electronics retail chain this week. LG Greatest Store brings a brand new retail channel for “lacking apples” due to shops throughout the nation. Beforehand, iPhones have been solely bought at Apple Shops and approved sellers. Apple additionally plans to open two extra Apple Shops right here.

In 2020, Apple accounts for 20% of the Korean smartphone market, behind Samsung Electronics (65%) and forward of LG (13%). After LG withdrew, Samsung’s market share elevated to 73% within the second quarter, whereas Apple elevated to 16%. LG’s market share fell to 10%.

The expertise trade predicts that Samsung will profit essentially the most as a result of its smartphones additionally run the Android working system. Apple makes use of its self-developed iOS working system. Android customers have a tendency to stay with different Android fashions, and so do Apple customers.

As well as, those that switched to iPhone after utilizing Android talked about one inconvenience, which is the dearth of bank card fee by way of smartphone (LG Pay). As a substitute, they’ve to hold a bank card. Apple additionally has Apple Pay, however the service will not be but obtainable in South Korea.

In response to the Korea Instances, Apple has approached the bank card corporations right here, however they don’t seem like as a result of excessive charges Apple presents. Apart from, Samsung Pay and different providers are already extensively used, so they do not see another purpose to spend extra on Apple Pay.

Du Lam

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