It is lower than a month till the complete moon of August, however the mooncake market continues to be very quiet for the time being.
Sharing with the press, Mr. Kao Sieu Luc – proprietor of ABC Bakery chain mentioned that this yr the corporate determined to not set up moon cake manufacturing like each different yr. The trigger is given by the sophisticated developments of the Covid-19 epidemic, the manufacturing unit is in need of staff as a result of quarantine or dwelling in a blocked space.
KIDO Group additionally has the same transfer. Sharing with Zing, this model consultant introduced that it will not produce moon truffles as a result of affect of Covid-19. “The price of manufacturing will improve very excessive, so whether it is produced, each companies and customers will undergo“, this individual mentioned.
Apart from, Dai Phat Bakery mentioned that supermarkets have additionally introduced that they won’t maintain mooncake gross sales like yearly. Even this unit has launched merchandise to company prospects however has not but obtained any official orders.
Or The Espresso Home – a sequence of drinks and low that at all times has aggressive campaigns to promote and promote moon truffles, thus far it’s nonetheless “no sound”.
On the net market, the handmade mooncake market in Hanoi and Ho Chi Minh Metropolis can also be much less lively, the variety of articles on the market is barely sporadic and insignificant.
An proprietor of a hand-crafted cake store in District 7, Ho Chi Minh Metropolis commented on Thanh Nien newspaper: “Moon cake presently has develop into a luxurious product, so most customers aren’t occupied with shopping for it, shopping for it as a present is sort of non-existent. It’s troublesome for bakeries homeowners to purchase uncooked supplies and register to promote via them. Saigon can also be closed from as we speak (August 23) for inter-district supply. So, producing mooncakes proper now if it is just for charity, make just a few batches, not promote them. No. Presently, individuals are anxious about consuming, mooncakes aren’t sufficient to eat…”.
Nevertheless, many different manufacturers are nonetheless promoting mooncakes and are beginning to take pre-orders. Starbucks Vietnam lately launched cake bins with costs from 310,000-610,000 VND, offered at real shops on Lazada e-commerce platform. This unit additionally emphasizes “Orders might be delivered by Lazada companion when circumstances permit, in accordance with the Authorities’s directive.
Starbucks sales space on Lazada
The pastry chain of the massive man CJ (Korea) – TOUS les JOURS has additionally launched a sequence of mooncake present packages at a value that’s not low-cost, about 600,000 – 1,000,000 VND/field.
This yr, Mondelez Kinh Do Vietnam additionally expanded its distribution channel to on-line by cooperating with e-commerce platforms and supply functions. On the identical time, the enterprise continues to export truffles to the US, Singapore and Thailand.
By Enterprise and Advertising